Trend: urbanization

WILL URBANIZATION IMPACT YOUR BUSINESS PLANNING?   The latest news on population growth by Odometer (based on UN stats) informs that planet earth has reached 7 billion on October 31, 2011 is projected to reach 8 billion by 2025 is currently growing at a rate of...

Learning from indicators – strategy development

GENERAL INDICATOR USE CASES The most general indicator are universal and can be used for strategy development across all market segments. The values typically get updated on a yearly base and are free of charge.   GDP per capita: the higher the better (e.g. UN,...