by Kaethe | Feb 14, 2012 | Strategy
STEP-BY-STEP STRATEGIC PLANNING Yes, yes many ways have been described and also many lead to a successful strategy (many also don’t). But can’t harm repeating it. My explanations are based on the methodology of David Jobber. He calls it Marketing Plan. No...
by Kaethe | Feb 10, 2012 | Indicator, Strategy
RATING AND WEIGHTING OF INDICATOR There are lots of them, but how can they be translated into data that can be used for strategy planning? One can read them one by one and will develop a guts feeling for some selective ones….but what about the rest? Rating and...
by Kaethe | Feb 4, 2012 | Strategy, Trend
HOW CHINA IS USING GOVERNMENT AID TO INCREASE THE PRODUCTION IN CHINA The Chinese Government is distributing government aid to countries that contain something of interest to them. What is of interest? That is described in the countries strategy document: Catalogue...
by Kaethe | Jan 31, 2012 | Indicator, Strategy
GENERAL INDICATOR USE CASES The most general indicator are universal and can be used for strategy development across all market segments. The values typically get updated on a yearly base and are free of charge. GDP per capita: the higher the better (e.g. UN,...
by Kaethe | Jan 30, 2012 | Trend
MOBILE MONEY INCREASES THE ECONOMY AND GDP OF UN-BANKED COUNTRIES …in many ways: Higher productivity The time for formal processes like payment of utilities or phone bills can be used productively. A 2 day trip to a larger city with hours in queues are not...
