by Kaethe | Mar 29, 2012 | Strategy
STRATEGIC PLANNING – COMPETITOR ANALYSIS – PORTER 5 FORCES MODEL One very effective way for evaluating the competitive situation of an industry is to use the 5 (or 7) forces screening of Michael Porter. He published his book 25 years ago and it became a...
by Kaethe | Mar 10, 2012 | Strategy
CREATING A STRATEGY – INFORMATION COLLECTION Its a tedious process but the information is required for the next steps – can’t be avoided. Not having certain pieces of information results in guessing or including expectations based on guts feeling –...
by Kaethe | Feb 29, 2012 | Strategy
CREATING A STRATEGY – VISION & MISSION Below is a visualization of the strategy creation process. It starts with all participants of the creation process getting an aligned view on how the future will look like. As long as each individual has an own opinion,...
by Kaethe | Feb 14, 2012 | Strategy
STEP-BY-STEP STRATEGIC PLANNING Yes, yes many ways have been described and also many lead to a successful strategy (many also don’t). But can’t harm repeating it. My explanations are based on the methodology of David Jobber. He calls it Marketing Plan. No...
by Kaethe | Feb 10, 2012 | Indicator, Strategy
RATING AND WEIGHTING OF INDICATOR There are lots of them, but how can they be translated into data that can be used for strategy planning? One can read them one by one and will develop a guts feeling for some selective ones….but what about the rest? Rating and...
